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Go East ! - Galleria illy was opened in Beijing
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galleria-illy-beijing-740x326 

 

Go East ! - Galleria illy was opened in Beijing

October 26 ,2012 

Follow Milan ,New-York , Istanbul , Berlin and London , illy decided to opened new galleria illy in Beijing . The Galleria was opened October 26th in Parkview Green the heart of a new district in the ancient city of Beijing. Parkview Green building is really unique. It is LEED certified (eco-building) high-tech micro-environment, where air and light are controlled for optimal comfort; Galleria illy will welcome visitors from October 27 to December 2.


As usual, illy is planning to bring several special guests - contemporary artists, each internationally renowned in his field. Events include lectures by the architect, product and furniture Israel designer Ron Arad who will discuss his re-creation of the form and structure of living (will be there December 2nd) ; Liu Wei on the role of the sculptor in materialized views, and the art critic and author Lü Peng on contemporary Chinese art. Artist Lin Tian Miao will be joined in conversation by museum director Melissa Chu and photographer Sebastião Salgado (he created 3 cups for illy art collection – Brasil , Ethiopia and India).

galleria-illy-pechino-beijing

Picture by illy.com

And because beauty is not limited to the field of fine arts, or even just the visual arts, Galleria will include performances by students of China Central Academy of Fine Arts.


The art of gastronomy will be well represented by Spanish chef and master of molecular cuisine Josean Alija of the restaurant Guggenheim in Bilbao, and Italian chef Pino Cuttaia whose eggplant cannoli win both the eye of the art critic art and the palate of the gastronome. And not to be missed, a tasting session of Mastrojanni wines including the famed Brunello di Montalcino, representing the excellence of Italian wine production.

And of course, Università del caffè di Trieste will offer every day at Galleria illy free courses to learn how to taste and prepare coffee.


“Galleria illy is expression of illy character and philosophy. It gives the public a chance to taste illy coffee, the opportunity to plunge into the stimuli and worlds closely associated with it, such as art, culture, design and enogastronomy. To open Galleria illy in Beijing means to enlarge and to spread the culture of coffee in a country where it doesn’t belong to tradition yet. But in China we are noticing growing interest and appreciation for coffee, especially among the young people: in one generation time, China can become one of the five most important coffee consumers of the world” says Andrea Illy, President and CEO of illycaffè during opening ceremony.


Sebastião Salgado was the first guest met by the public at Galleria illy: on Saturday October 27 he will present his photographic reportage in Chinese coffee plantations made with illycaffè. His photographs will be on display at Galleria illy in a world preview.


The Chandelier

I think special attention needs to be paid for famous illy’s chandelier – the symbol of Galleria illy. It’s actually changed. When I was looking on 1st pictures of Chandelier from Beijing, I was surprised why so small amount of cups are presented in comparison for other Galleria illy events in New-York, London , Milan.

illy galleria cups

Chandalier from previous Galleria illy events.


But after looking on picture closer - I figured out its completely different set of GIGANTIC SIZE!

chandelier galleria illy

 Picture by illy.com

It’s weighting 2 tons, had diameter of 8 meters, 5,2 meter tall and shaped as a helix of 5 rims. illy Chandelier made of 66 coffee cups chosen among over 300 designed so far . The latest addition of the illy art collection by Kikki Smith is also part of this installation. Each cup weights 6 kilograms (around 13 pounds) , 62 cm (24”) wide, and will be 50,5 cm (20”) tall. It tool 45 days to manufacture it.

chandelier4

 Picture by illy.com

Are these cups can be considered to be part of the collection? ;-)

 

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