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News - New 2012 Cup - illy Launches First Ever Co-Curated Art Collection Cup with Le Meridien
HomeBuy/Sell/TradeNewsNews - New 2012 Cup - illy Launches First Ever Co-Curated Art Collection Cup with Le Meridien

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New 2012 Cup - illy Launches First Ever Co-Curated Art Collection Cup with Le Meridien

ISTANBUL--(BUSINESS WIRE)--May. 24, 2012-- Le Méridien and illycaffè today announced the launch of the first ever co-curated illy art collection cup designed by :mentalKLINIK – the highly acclaimed, contemporary Turkish artist duo, Yasemin Baydar and Birol Demir. The artists, selected by illycaffè Art Director Carlo Bach and Le Méridien Cultural Curator Jérôme Sans, have also recently joined the LM100 group.

"Le Méridien is proud to partner with illycaffè to launch the first ever illy art collection cup, designed by LM100 members :mentalKLINIK," said Vincent Gillet, Global Brand Leader for Le Méridien and W Hotels. "Coffee culture is a key part of Le Méridien DNA, and over the past five years, under the direction of Cultural Curator Jérôme Sans, LM100 artists continue to develop original and interactive programs that fit within our core values while simultaneously transforming the guest experience at our hotels around the globe."

illycaffè and Le Méridien share a passion for art and believe that coffee has forever been linked to creativity, expression and discussion. The illy art collection cup is a true example of :mentalKLINIK's playful pop vocabulary reflective of the duo's minimalist aesthetic focusing on the modern habits of consumption and production. The limited-edition white porcelain cup and saucer feature a simple, yet stunning design of bright, gold geometric shapes, which create the perception of different design patterns when influenced by light and reflection.

"The new, special edition of the famous illy art collection cup is inspired by the passion for art shared by illycaffe and Le Méridien," said Carlo Bach, Art Director of illycaffè. "There's nothing better than sharing what you love with others, and we're pleased to make the cup's official debut at Le Méridien Istanbul Etiler"

mentalklinik illy cup

Curated by Sans, LM100 is a group of cultural innovators of mixed generations and interdisciplinary artistic fields chosen from art, architecture, cuisine, and design who help Le Méridien reinvent various guest touch points throughout the hotel experience. The introduction of the new co-curated limited edition cup coincides with the opening of Le Méridien Istanbul Etiler, located in Istanbul's most exclusive neighborhood, overlooking the Bosphorus. In addition, mentalKLINIK has designed a custom installation to enhance the arrival experience at Le Méridien Istanbul Etiler and new keycards for Le Méridien UNLOCK Art program.

Starting May 25 , 2012, the illy art collection cup designed by LM100 members :mentalKLINIK is available at select Le Méridien Hotels & Resorts Worldwide, online at illy.com (currently Italy only) and at select illy coffee bars and cafes across the globe.

Set is not available yet for sale in illy US site and price is not set yet, but already on sale for on illy Italy site for 50 euro( around $70 ) . In US, cup can be purchased on Ebay for $130.


illy-art-collection mentalklinik_003_h560

Read more about this collection ...


 

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